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Upper Level, Southgate
Shopping Precinct
Southbank VIC 3006

(03) 8537 7300

Product & Service Launches at Metropolis Events

We have hosted our fair share of product and service launches at Metropolis Events, ranging from small & intimate events to larger experiences events. To celebrate Metropolis Events being named a finalist for best product launch venue in Spice Hot 100 voted by Spice readers and event professionals, we have decided to take a trip down memory lane and relive some of the fabulous product launch events, that we have hosted over the years. 

Shippit #SCALE

A more recent event that we hosted at Metropolis Events, was Shippit #SCALE inaugural event, which brings the industry’s keenest minds together to talk about the biggest differentiators and challenges ahead within the retail sector.

Metropolis was transformed into a purple haven to represent Shippits branding & logo, using purple mood lighting, and various signage around the room. The room was set with large round tables and a stage with armchairs for speakers & presenters. 

Shippit added some personalised touches to their event with an interactive photo booth, branded coffee station and product gifting (hats, socks, notepads & pens).

Lexus Product Launch Dinner

Rewind to 2018 when we hosted the Lexus Launch Dinner. We had the difficult (but not impossible) task of bringing a Lexus car into the Metropolis Events Panorama room for the launch, where Lexus conducted a room reveal to unveil the car. 

Lexus used our Aviary room to host the pre-dinner drinks. The room was beautifully decorated with two rose gold drink carts and floating canape shelves complemented by leafy greens and florals. 

Guests then moved into our panorama room for the unveiling of the new Lexus car. The room was set with two long dining tables with white linens complemented by pink & red floral centrepieces. The styling of the venue was simple yet effective, as the main focus was to be on the car.

Beulah STH BNK Launch 

We were so ecstatic that we could host Beulah’s VIP launch where they unveiled STH BNK residences that are set to become Australia’s tallest residential skyscraper and the World’s tallest vertical sky garden.

A cocktail-style event that completely transformed Metropolis after a whole day of the bump-in. Utilizing our Aviary room, Beulah had an LED wall showcasing an introduction video and a scaled model of the building design. 

Our panorama room was the main event for the night. With a VIP lounge, sleek velvet cocktail furniture, a champagne tower, a sushi station and an incredible floral ceiling installation. There was an endless amount of entertainment from guest speakers, speeches, a DJ & Beulah singer/rapper, dancers, fashion models and last but not least the confetti cannons to end the night. 

Looking for a venue for your next product or service launch that has a wow factor? Get in touch with our team and let us show you what Metropolis Events can do for you.