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Upper Level, Southgate
Shopping Precinct
Southbank VIC 3006

(03) 8537 7300



Over the past few months leading up to the Asia Pacific Incentives and Meetings Event (AIME) 2024, our teams have been busy conceptualising and organising an out-of-the-box trade show activation, highlighting our two venue spaces, Metropolis Events and Q Events. Our team brainstormed ideas for months, and out of each session, our pop-up pamper station, aka ‘salon’, aka ‘beauty shop’, was ultimately named ‘One Stop, Beauty Shop’. Our beauty ‘shop’ allowed attendees to relax and unwind, which was particularly appreciated by those who had back-to-back meetings scheduled throughout the two days. It provided a lovely opportunity for them to take a seat and enjoy the services of our makeup artist and hair stylist for FREE!!!

The outcome on both days was crazy good; many familiar however, a lot of new faces too stopped by our stall. It was such a great turnout overall for everyone involved.

Our beauty shop was undoubtedly a highlight of the trade show days; however, the fun did not stop there, as our trade show stall was the icing on the whole AIME 2024 cake, with our sister venue Q Events kicking off the festivities by participating in the Melbourne Convention Bureau’s Uncover Melbourne Experience famils. 

Enjoy our recap of all experiences below…


Our journey through AIME 2024 commenced in style as we partnered with the Melbourne Convention Bureau to host an exclusive event at our sister venue, Q Events. Welcoming over 40 delegates, we had an exciting afternoon filled with gourmet canapés and beverages. Guests had the opportunity to explore our spaces while participating in an exciting cocktail master class, conducted by our outstanding Q Events team. It was an excellent opportunity for attendees to explore our spaces while engaging in an interactive masterclass led by our expert team at Q Events. 

aime 2024 trade show days

On Tuesday, February 22nd and Wednesday, February 23rd, the AIME 2024 business trade show occurred at the Melbourne Convention and Exhibition Centre. The response to our pop-up salon completely blew us away! We were delighted to hear consistent positive feedback throughout the day, in short everyone LOVED it. The salon provided an incredible opportunity for potential clients to unwind in a comfortable setting while we discussed the offerings of our venues: Metropolis Events and sister venue Q Events. We were thrilled to see both familiar faces and new ones. It was a pleasure to pamper all the guests and leave them feeling amazing before heading to the various after-party events for further networking and connection. Our sales & planning team had a busy day engaging with each attendee who dropped by our stand. Everyone who attended our salon (stand) walked away feeling refreshed and well informed on how we can help them host stand out events of all kinds. 

your aime experience doesn't stop here...

In addition to our incredible salon and pamper station at AIME 2024, we’re excited to offer you even more! As a special treat for YOU, we’re offering an exclusive 25% off discount. Use the code ‘AIME2024′ to redeem this offer. But hurry, you only have a few weeks to take advantage of this incredible deal. Don’t miss out! Reach out to us via email at info@metropolisevents.com.au to book your event today! 

We can’t wait to hear from you and help you plan your next event with us!