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2024 CORPORATE TRENDS YOU SHOULD KNOW

WHAT'S TRENDING RIGHT NOW YOU ASK?

Corporate events are taking on a new level of importance in the post-COVID landscape. As businesses navigate the blend of remote work and the cherished, though less frequent, face-to-face interactions, the desire to create memorable and impactful events for employees has intensified. This shift reflects a growing recognition of the need to foster a sense of belonging and engagement among colleagues and peers. Companies are now focusing on designing events that leave a lasting impression, empower and make every participant feel valued; a noticeable push towards enhancing guest experience will be apparent. This evolution in corporate event planning showcases the commitment to strengthening the team and improving workplace culture in a changing work environment.

Whether it is a formal lunch, a large conference, or an open exhibition, more creativity is needed to ensure these events are memorable and worthwhile for employees and guests. Expect companies to embrace customisation and innovative styling, making guest satisfaction the forefront of the event planning process. 

Look at the top 2024 corporate trends we expect to see this year. 

LET WALL décor DO THE TALKING

Wall art or general messaging/signage throughout the venue encourages guests to interact with the conference agenda and offers a fantastic media wall for photos with fellow attendees. This strategy engages attendees and acts as an informative guide, giving guests a glimpse into the upcoming attractions.

Also, we all love a social media moment. Just don’t forget to tag us @metropoliseventsmelb to be reshared 😉

EARTHY COLOUR PALETTES

Eco-friendly decor is trending, and we love to see it! Embracing fresh and earthy tones as a primary colour palette provides a canvas for potential bursts of colour to be added if needed. This pallette works with most floral arrangements, perfect for adding pops of colour, depth and beauty to any event space.

WIDE OPEN SPACES

For most events, expansive venues are essential! Natural light and fresh air are in! Custom-built signage structures strategically placed throughout the area enhance guest navigation and foster an intimate ambience.

Photography: Focus Photography 

ECO - FRIENDLY ELEMENTS

What could surpass stunning floral displays at corporate events? 

Imagine gifting the floral decorations to attendees post-event. 

Your guests leave with a memento, extending the joy of the blooms to more individuals. 

NEON LIGHTING

Vibrant lighting is all the rage, elevating event aesthetics with a contemporary and luxurious touch. It’s not just about regular neon lights; think abstract lighting designs, personalised logos, and unconventional shapes – they’re so on trend!

DINNER IS décor

Let the food speak for itself, and match your aesthetics to your chosen food items. Whether that be a grazing station, seafood station, dessert station, etc., guests will appreciate a beautifully thought-out station where they can help themselves when they like. 

EXPERIMENTAL WORKSHOPS AND ACTIVATIONS

Corporate events unite people, whether employees, consumers, suppliers or other leaders; networking over a cocktail or two is excellent, but experimental workshops add an element of fun and engagement with guests. It also gives back to those attending with potential take-home gifts and memories.

By prioritising memorable and worthwhile experiences, companies can strengthen relationships, build connections, and drive engagement, ultimately contributing to their overall success in the changing business environment.

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